JUNK MAIL – clean up the SPAM in your life.
As part of my morning routine, one of my daily tasks is to sit down at my desk and go through my work and personal email. With my cup of coffee, I awaken my computer, open my email and one after another my inbox begins to fill with messages. Once the final files load… with a deep breath and heavy sigh, I begin the daunting task of filtering through what is important and what is junk mail.
Websites are tricky these days, because when you purchase something online or browse a site, many of these pages are downloading your cookies. Whether you know it or not, your browser is logging your interests and tracking the patterns of your purchases. Some companies and third party websites pay big money to purchase this data, including your contact information with the intent to personalize marketing. There is no mystery as to why you suddenly get an unlimited number of ads for various products. It is so distracting.
I think it is fair to say that we have grown accustomed to purchasing things online; so we download files and purchase stuff on Amazon, without ever considering the implications. So as a consequence, we are left with a difficult task to sift through the piles of unnecessary or unwanted messages as result of our browsing. And it becomes quit laborious to search for the collection of emails just to find the ones that have value. No matter how hard one tries to manage and filter the unwanted junk mail, your bound to miss some important messages if you are not careful.
With the amount of junk mail we see daily, it is actually easy to become numb. In fact, it is possible to lose track of what is important because of the amount of information we receive—and the probability that while in the process of filtering this flood of data—we may actually miss something. If I didn’t know any better, I would say that most of us are so distracted already to the point of confusion and have begin to lose sight of truth and not even know it.
Of course, I think about the myriad of social, political, economic, and religious issues we face today; but I have gotten to the point that I recognize the need to effectively manage what I am exposed too. I have stopped checking Facebook and YouTube regularly and have just slowly begun to check out of social media all together. For me personally, it has become almost too much to process, so I am learning to “filter the junk mail IN MY LIFE” because I do not ever want to get to the point that I become numb to what is important, miss value of things because I am distracted or lose focus on what is important because too much is going…and I hope you don’t either. This is the challenge.